Bebe Stores Inc

Bebe Stores Corporation designs produce and sells stylish women wear. In the late 1990’s Business Week Magazine named it one of the fastest growing companies in the United States of America. In 22 states across the country Bebe has about 101 boutiques. The majority of these boutiques are in the expensive malls and the target markets are the trendy females between the ages of 18-35.Bebe offers suits, dresses at a price which is very competitive to stores such as banana republic, Express and Guess. The store presents itself as a feasible choice to consumers who cannot afford the expensive price tag of dresses.Bebe has achieved its success not only because of its cost effective management and manufacturing methods but also because of the Entertainment business. The designs of the company appear on famous television shows such as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars such as Jennifer Lopez, Drew Barrymore and Alicia Silverstone have worn Bebe’s clothing in movies. Starting of Bebe The idea of Bebe was started by a former entertainment personality Manny Mashouf who was an expert in the management of arena’s and restaurants.In the middle of the 1970’s, Manny Mashouf saw a chance to earn profit from the rising market of women ear which were being designed specially for trendy young consumers. He opened his first store in San Francisco in 1970. The name Bebe was used as it summarized many of the descriptions he wanted his clothes to portray. The name to Mashouf represented growth and was taken from Hamlet’s famous phrase which was to be or not to be and in Turkish it means Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and youthful and sharp originality which the company wanted its clothes to emerge. Bebe became an instant hit because its main focus was on clothes for the young and trendy females. The first couple of years, Bebe had one boutique and after several years it opened a branch in the northern part of California. Mashouf at first was very conventional in his approach to expand his business. He focused on the financial stability of the stores which he had already opened before opening up boutiques in new locations.This approach worked perfectly and the company started to grow in the North and Western part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing cost which was making it more profitable. All products were being produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothing. This benefited Bebe a lot as the company was saving on additional costs and was controlling its overall image. To offer consistency in style and quality in its clothes, Mashouf and his team saw their products from the initial stage to the final presentation.The popularity of the company grew very much in the 1980 and soon the company star ted to focus from trendy wear to sexy cocktail dresses. In the late 1980s, Bebe was in competition against big chains such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being built at a very fast pace. The company got its initial opportunity to expand from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a simple t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as Vogue in which models were shown wearing Bebe’s dress and posing in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to new heights. After the initial success of Bebe, it took a bold step to seek name identification from not only its advertising campai gns but also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically associate those stars with the Bebe brand. This association would make profits rise even further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was trying to attract. Than Bebe’s dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The growing relationship between the entertainment industry and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a skirt worn by the star of the show. This skirt was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990’s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success behind the company was its skill to precisely and quickly copy the styles of other trend setters from season to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new trendy wear. Duplicating the clothes of other famous brands, Bebe was offering the same trendy wear in half of what the customer would pay for the big brands. The company managed to make its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the company’s test and r eorder method, which was allowing Bebe to move its stock at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did remarkably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a firm control over the quantity of the products to be produced and at what pace they were to be produced.This test and reorder method soon became an import part of the company’s financial position. Bebe had developed itself spectacularly in the 1990s from a single boutique to such a financial strength that it went public in 1998. The initial offering was $11 per share and around 2. 5 million shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the company’s expansion. The target market of Bebe was the younger t rendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer less expensive, logo inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The company’s primary products were suits and dresses but than it added more casual wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was quite profitable for Bebe. Bebe signed an agreement with Genender International which produces fashionable but reasonably priced watches.Later another agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optical frames with price ranging from $50-150. In late 19 98, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of May the company successfully opened its 100th store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like South east Asia, Israel and Greece. Bebe’s fairy tale success was not without risk. Bebe targeted to a limited customer market and was always condemned due to its small size and for creating clothes which could only be targeted to a small portion of the American female public. The expansion plan of Bebe was better than the company had planned and in 1999 the sales of the company were soaring and it became virtually unbeatable. Bibliography †¢ Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http://en.wikipedia. org/wik i/Bebe_stores †¢ Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com †¢ Bebe Stores Inc, Company Profile from Wright Reports. Retrieved on April 30,2007 from http://wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 †¢ Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http://www. fillmoreshop. com/pages/bebe. html †¢ Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http://finance. yahoo. com/q/pr? s=BEBE †¢ Bebe stores from Hoovers. Retrieved on April 30, 2007 from http://www. hoovers. com/bebe-stores/–ID__56757–/free-co-factsheet. xhtml

Advanced Audio Coding and Walkman Essay

Technology has played an important in part in market and in the society. It has brought positive as well as negative changes. The progression from sheet music to the invention of a phonograph to the walkman, CD player and the iPod has created a modernized society. People tend to move along with these changes creating a market. The idea of transferring digital music to your iPod without purchase of a CD or an audiotape may seem like an extraordinary idea but the idea of digital music has led to the downloading of illegal music. The Walkman may have been the turning point in the music recording industry. It was a chain reaction for later products such as the iPod and the CD player. Long before the iPod made its way into the market making millions; the Walkman was the trendy technology. Sony introduced the Walkman in the 1970s, a new invention that led to be a massive hit. Sony ended up selling around fifty thousand pieces by the end of two months after its release. Eventually, other famous brands such as Toshiba and Panasonic entered the walkman market creating a market in the early 1980s. Surprisingly, the production of the Walkman led to an increase in physical activities. This portable device could be carried anywhere and had a hook to attach to any item of clothing. People started exercising more as one can listen to his or her choice of music while working out especially in gymnasiums. This brought a change in the society as people began to implement physical training more often. This also had a disadvantage since people who had their headphones plugged in tend to be more indifferent to their surroundings. This created an environment, where everyone is tuned in into their little environment being oblivious to what is happening around them. With the creation of walkman, the sale of digital audio tapes also increased. As iPods are the 21st century popular forms of music player technology, the walkman was the latest thing. This generation became more ‘wired’ as teenagers started to grow apart from the notion of young people together singing the songs of the day or the old songs in front of their houses. Sheet music became obsolete, as fewer and fewer people moved to a more modernized technology and era. Comparing to the advances in the 21st century, the walkman is seen as an old portable audio cassette player, where rewinding and forwarding a song would take twenty or thirty seconds. The latest music technology, mp3s or iPod, have put people at an ease with sophisticated technology and its touch screen display has bought a change in this profit-making business. The slick structure and the advanced A Walkman today would cost you merely twenty dollar where as an iPod can cost anywhere from a hundred to a couple hundred dollars. How digital music is illegally downloaded and used today on music players, Walkman on the other hand required the purchase of audiotapes. As Paul Du Gay notes in his book ‘Doing cultural studies: the story of the Sony Walkman’, the walkman accustomed individuals to tune out from the surroundings and caused them to be reclusive. This also led to a cause of a gneration gap between teenagers and their parents or older siblings. The walkman was used by people when in crowded places, such as trains or buses as a means to drown away noises. This seemed as an effective way to creating your own space but this eventually leads to people tuning themselves out even when at home. Teenagers liked to keep their headphones on throughout the day; I believe this led to a distance between them and their peers. Eventually, a type of distance grew among people, sheet music was nearly extinct and the customary ritual of singing together was far disappeared. In conclusion, the Walkman has definitely been a jump from the traditional tape recorder players to portable audio players. Its creation has had its advantages and disadvantages. The increase in the level of physical activity has increased among the owners of Walkman due to the fact that it is portable. Although, on a downside the Walkman has also led to the creation of a secluded attitude.

Analysis Of Crm In Media Saturn Holding Marketing Essay

Analysis Of Crm In Media Saturn Holding Marketing Essay Whereas Media Markt is present in fifteen European countries with its stores, and it is operating also online nearly in all countries (exept Turkey, Russia and China).In all other country markets, the company’s homepage in the respective country only gives product information and refers consumers to the local outlet. (Reference) prices are not indicated, because, as already indicated, they are calculated locally and thus are not valid nationally within the context of retail store business.The entry into e-commerce was combined with the market entry in Italy in 1999. In the course of the takeover of Media World, the online shop Media World.it started at the beginning of 2000 with 500 articles. Logo and design were adapted to Media Markt, but with orange, green and yellow, they were flashier. Later on, it was adapted gradually and since January 2000, the company belongs to the Media-Saturn Holding. Under company law, it had been a direct affiliate of Metro Italia up to that tim e. On the homepage of Media World.it, the button â€Å"Compro online† (online shop) used to be somewhat hidden between job advertisements and the repair service.However direct access is now possible on the homepage, enabling the customer to visit the online shop independently of visiting the homepage itself.On the shop’s main page, it was not very clear at the beginning how large the product assortment really was: apparently, about 500 electrical equipment articles in welve groups, from car radio to washing machine. By the end of 2000, the product range had been increased to 1,500 products, with the aim of ultimately having a shop with an assortment of 5,000 articles. At the beginning, the prices of the Internet shop represented an average of the prices offered at all 23 Italian outlets at that time. Media World stores were not yet represented in the South of Italy or in Sicily. However, deliveries from the online shop were possible to all of Italy from the central war ehouse in Monza.Today, prices are calculated on the basis of comparisons with those of domestic online competitors are indicated on the homepage at the respective product description and are communicated aggressively (Hedewig Mohr 2000). From thebeginning,Media World has guaranteed delivery within five working days, but freight costs depended on the weight of the goods.Up to the present, payment is mostly made with credit cards. Other countries did not meet with online shop that early unfortunately. Metro and Media Saturn management had a long discussion time about the current market requirements of the sector. Metro Group managed to convience the Media Saturn Holding by 2011 for multichannel and Media Markt went online in 2011 in Austria first. End of 2011 Saturn opened its online store in Germany. Media Markt Germany followed in early months of 2012. By then all counties launched their online operations one by one. Only Turkey,Russia and China not operating in online channel yet. But preparation are ready for Turkey and Russia. It is expected to have online channel in these countries soon. China is not yet clear.

Race and Your Community Research Paper Example | Topics and Well Written Essays - 1250 words

Race and Your Community - Research Paper Example I am an Afro-American, living in a White dominated community in Maryland, US and can vouch from personal experience that the racial discrimination is still very much in vogue, though in a more subtle form! In the community I am living, there are overt and covert means of racial discriminations. There is distinct air of superiority displayed by white members. There are two Churches and blacks are discouraged to attend the Sunday congregation in the Church where the white members go. Once, when I was new to the area and had inadvertently attended the Sunday mass in their church, I could sense the displeasure in their stiff faces and silent stares that had made me very uncomfortable. I had later realized that the Sunday mass was conspicuous in its absence of any black church goer, barring myself, of course. Afterwards, I was subtly informed by the white priest that it would be better for me to go to the other church where I would be able to find more ‘friends’. Maryland has a long history of racial intolerance but after getting educated and gainfully employed, I was fairly certain that the old prejudices against the blacks would have considerably reduced. But living in the present community which has people coming from diverse background but still dominated by white population, was an eye-opener. Few of the Asians and Hispanics, who were my neighbors, were also wary of displaying any open friendly gestures. Though, they talked and were not averse to be helpful when I needed something, they did not come forward to make friends with me, on their own. They had probably been fed erroneous information about us from the white leaders of the community. It has been about a year since I have moved in this area. Two major and many minor religious festivals and occasions have passed. The various community based functions, rallies and charity walks were held during the period. In all those occasions, no invitations for participation

Planning the Audit Coursework Example | Topics and Well Written Essays - 500 words

Planning the Audit - Coursework Example rly attributed to the fact that fraud is often strategic in nature rather than random and the auditors may sometimes fail to detect potential fraud in the low risk audit areas when there is no sufficient audit procedure. One of the major findings of the paper is that the undetected misstatements among low risks accounts are significantly more common than what is suggested by the traditional risk assessment procedures. However, the results of the research particularly suggest that prompting the auditors to consider the how the organizational management may anticipate or exploit the risk assessments of the auditors may significantly help in the reduction of the number of incidences of undetected misstatements. The other important findings of the research include that the management are often more likely to act strategically by targeting the low risk accounts in order to conceal misstatement and auditors normally fail to detect misstatements in low risk accounts. This is largely based on the assumption that auditors would override the already existing process to personally include the misstatement in the low-risk account. This research paper is critically important to the upcoming or the already established auditors in the understanding of risk based instruct in financial statements preparations. This paper instructs the auditors to focus audit attention and resources majorly on the accounts that are preferably considered to be high-risk oriented for a specified audit engagement (Bowlin 2011). One of the implications of this paper to accounting profession is induction measure into strategically low-risk accounts to disguise misstatement. The research methodology used in the research as a basis for the conclusion involved subjecting 123 participants derived from accounting students enrolled in upper-division classes to computer based simulations related to audit engagement. The students were then paired in such a way that one represented an auditor while the other a

Prohibiting smoking in public places Research Paper

Prohibiting smoking in public places - Research Paper Example The legal system should regulate smoking in public places by prohibiting it,and by rigorously enforcing the ban.Murder,robbery,aggressive actions,sale of drugs that are considered to be dangerous,overt sexual acts,unauthorized use of explosives,transport of toxic materials,and many other potentially dangerous or offensive actions are strictly regulated or fully banned in public places. Cigarettes are dangerous and offensive to those people who are exposed in public places. The term, â€Å"in public,† implies shared space. It must be considered that there are ill people, infants and children, pregnant women, elderly people, valuable and contributing members of society, animals, birds, insects, trees, plants, and air in that shared space. All are vulnerable to contamination and poisoning by toxins released in cigarette smoke. It is the purpose and duty of the legal system to protect people in shared space, as well as to uphold the protections promised in the US Constitution and the Bill of Rights. Second-hand smoke is damaging and illness-inducing. Victims are involuntarily exposed, and many have no voice or social influence to fight against this injustice. Infants and children, for example, cannot voluntarily leave a smoke-filled area, but are at the mercy of adult choices. It is known that the effects of second-hand smoke on children places them at risk for developing frequent colds, asthma, coughs that do not go away, ear infections, high blood pressure, learning and behavioral difficulties (The Cleveland Clinic). People who work in restaurants or other service-related industries, where they are frequently exposed to second-hand smoke, are another high risk group with no real choice to stop exposure, if they leave the area, they risk losing employment and income. If they stay, they regularly absorb carcinogens and various smoking-related toxins into their body, increasing their risk of lung cancer, heart disease, asthma, emphysema, eye and nose irritati on (The Cleveland Clinic). Smoking cigarettes is potentially fatal. Because it is voluntary, it can be seen as an act of slow-motion suicide. When a smoker smokes, in public space, he/she is performing a public act of self-destruction, witnessed by children, teenagers, and other emotionally impressionable people. It is a horrifying act, a slower death than catching one’s body on fire, in protest, or jumping off a skyscraper, but horrifying anyway. Civilized people, who choose to kill themselves, should do so in private, not demand witnesses. This argument has merit precisely because the average person is informed about the potentially fatal consequences of smoking. The act of smoking raises imagery, based on real information in the minds of informed witness. The witness understands that smoking can lead to heart attacks, strokes, and lung cancer. The witness has seen examples of yellow teeth and yellowed nails on a smoker. The witness has smelled the stale aroma hanging in a smoker’s hair, house, and clothing. Perhaps the witness mourns the death of a loved one, lost to the consequences of smoking. The witness is involuntarily confronted by this imagery, when a smoker lights up in shared space. If the shared space is a restaurant, the witness suffers damage to a healthy appetite. If the witness has asthma, or other respiratory illness, the smoker obliviously antagonizes another’s health condition. If the shared space includes pregnant women, their unborn children are also endangered, along with the mothers-to-be. Along with the pregnant woman, the fetus comes into higher risk of developing lung cancer, emphysema, heart disease, allergies and asthma (The Cleveland Clinic). If the shared space is a public event, attention is forcibly re-directed to the smoker. If the shared space is a church hall or parking lot, the witness may suffer offense to his/her faith. If the shared space is a park, the beauty of connection with nature is compromised . The smoker sets a bad

How to Reduce the Radiation Risk in CT Scan through Various Methods Essay

How to Reduce the Radiation Risk in CT Scan through Various Methods - Essay Example After attending classes at the university, I will get an opportunity of observing and practicing in CT scan at Perth Metropolitan Hospital. Perhaps, the most  important advance in diagnostic radiology over the years has been the use of CT. However, when as compared to conventional radiography, CT involves much higher doses. The widely prevalent practice of using CT as a screening technique even for minor complaints like a headache has added to the controversy.   Due to all these concerns, there is a pressing concern to incorporate various safety measures and techniques to avoid excess radiation dose from CT scanning. This is one of the reasons that I am composing this reflective journal, which would explore the methods to reduce radiation risk from CT scans. It is a well-known fact that the CT equipment produces radiation doses that are higher than those of conventional x-ray types of equipment. Since the CT scan operator directly controls technical factors such as x-ray tube voltage, the tube current, and rotation time, which directly affect the radiation dose, the scan operator plays an important role in the whole process. Radiation exposure (expressed in coulombs per kilogram) is defined as the total charge produced in dry air when all electrons liberated by photons in a unit mass of air are completely stopped in air. The absorbed dose, effective  dose, and CT dose index (CTDI) are some of the measures, which are used to describe the radiation dose delivered  by CT scanning. The absorbed dose is the energy absorbed per unit of mass and  is measured in grays (Gy). One gray equals 1 joule of radiation  energy absorbed per kilogram. The level of risk  to an organ in the body from radiation is determined mainly by the organ dose (or distribution  of dose in the organ). The effective dose is expressed  in sieverts (Sv).

Analysis of the Allegory Of The Cave, Delphic Quest, and Aristotle's Essay

Analysis of the Allegory Of The Cave, Delphic Quest, and Aristotle's On The Soul - Essay Example Eventually a prisoner is released and the allegory details his progression out of the cave and into higher states of knowledge. It’s abundantly clear that the prisoners shackled in the cave represent humans at beginning stages of cognitive knowledge. Plato urges the reader to consider the prisoners’ predicament in terms of knowledge, ‘Now consider what would happen if their release from the chains and the healing of their unwisdom should come about in this way.’ As the prisoner is released from the shackles and realizes that the fire and statues have caused the shadows, he has then metaphorically passed from the imagining stage of reason to the belief stage, as evidenced in N. Jordan’s chart. However the prisoner is still unaware of the world outside the cave and as he exits the cave he gradually becomes privy to a higher stage of cognitive development, â€Å"At first it would be easiest to make out shadows, then the images of men and things reflected in water, and later on the things themselves. After that, it would be easier to watch the heavenly bodies and the sky itself † As the prisoner exits the cave, man is correspondingly shown to have entered the thinking stage of cognitive development, where mathematical concepts are implemented through reason to construct and understand the world. The prisoner then enter the final stage of cognitive development where they witness the actual objects that witness the cave from the outside, the actual objects that cause the reflections in the water, and ultimately the sun itself, â€Å"And now he would begin to draw the conclusion that it is the sun that produces the seasons and the course of the year and controls everything in the visible world.† This final stage is the Form of the Good, this seems to correspond to Plato’s concept of the idealized forms and Socrates concept that the unexamined life is not worth living, to conclude that the

Margaret Thatcher Essay Example | Topics and Well Written Essays - 1000 words - 1

Margaret Thatcher - Essay Example One of the unique strengths of MargaretThatcher was that she was able to counter male chauvinism and sexism that was present in the British system. The British society perceived that women belonged at home and that important matters of leadership belonged to men. It is evident that she defied all the rules and norms to vie for various political positions from her days at Oxford University. According to Aitken, Thatcher maneuvered through a wave of gender discrimination which emanated from all directions. She was even crucified by members of her own party. A minister in her government was heard referring to her as ‘that bloody woman’, implying that she was not a favorite in the political scene. Margaret Thatcher, she was bound by strong values from her childhood. History affirms that she was born in a Christian family that had special rules and norms. This implies that she valued accountability and transparency in her daily activities. Her attitude towards service to the populace was unprecedented as she advocated for massive economic renovations through an all-inclusive process. This was done due to the need to be a servant to the people. Another notable strength is that she believed in change and abolition of status quo. This point asserts that the British society regarded women as weak and could ensure that the situation remains intact. However, Thatcher was poised to pose a challenge to the setup and bring in a new way of thinking about the people. This was manifested by the way she handled issues head on as the leader of the government.

Adolescent Suicide Research Paper Example | Topics and Well Written Essays - 2000 words

Adolescent Suicide - Research Paper Example Even silly problems will be perceived as complicated ones and they may take decision to commit suicide to escape from such problems. In many cases, substance abuse, momentary lapse of emotional control, lack of counseling, negligence from parents and beloved ones, stressful events are motivating teenagers to commit suicide. Teenagers with family history of suicide show more tendencies to commit suicide. Nursing professionals can help teenage community immensely in preventing suicide. They can help teenagers to solve their physical as well as mental problems with the help of proper medications and counseling. This paper analyses the reasons of teenage suicide and the nursing implications with respect to this social problem. Adolescent Suicide Suicide is the third leading cause of death in 15 to 24 year olds, and the third leading cause of death in 10 to 14 year olds. According to the National Institute of Mental Health (NIMH): There are 25 attempted suicides to one completed suicide - with the ratio even higher in youth and the strongest risk factors for attempted suicide in youth are depression, substance abuse, and aggressive or disruptive behaviors (Teen Suicide, n.d). It is impossible to know the teenager who committed suicide first in this world. It is also impossible to predict who could be the last teenager to commit suicide. ... Although child death rates are decreasing steadily during the last few decades, youth suicide rate travels in the opposite direction in United Sates. Reasons for adolescent suicide and nursing implications According to Shilubane et al. (2012), â€Å"Lack of knowledge of available counselors, conflicts in interpersonal relationships, perceived accusations of negative behavior, inadequate social support, past family and peer suicide attempts and poor living circumstances were factors found to be related with suicide attempts† (Shilubane et al. 2012, p.177). As mentioned earlier, many teenagers are committing suicide because of a momentary lapse in emotional control. For example, love affairs or dating relationships are common among current teenagers all over the world and the case of America is also not an exception. Teenagers who have feeble mental power or self-confidence may think about committing suicide when their love affairs break. They may not bother too much to think ab out substituting the lost relationships with another one at that moment. For them breaking of their dating relationships is the end of the road. Nursing professionals can help teenagers to overcome the emotional catharsis at various moments in their life. Many studies have proved beyond doubt that lack of availability and access to counseling is the major reason for increased suicide rates among teenagers. Counseling should be done at individual levels and family levels to educate the public about how to overcome stressful events and avoid suicides. Family nurse practitioner (FNP) is a respected profession in America now and these professionals can help the community in general and teenage community in particular in overcoming the tendencies of suicide. Poor living condition is

Best Buy Case Study Essay Example for Free

Best Buy Case Study Essay After acquiring a stake in Five Star, a retailer of appliances and electronics in China, Best Buy’s VP John Noble is responsible for launching a dual brand strategy to China as he did in Canada back in 2002. The plan was to open three stores in less than two years in China while Five Star was planning on opening 25 additional stores. Entering China would prove to be much more difficult than neighboring Canada as a country with 1. 3 billion consumers which is a lot of people to please. China was chosen as the second international expansion market primarily due to the overall market opportunity, consumer fundamentals and macro-economic factors (Ivey, 2006). † In addition to the Chinese being very frugal, there was also the issue of the concept of credit, or lack there of in China. About four percent of households in China used credit cards, compared to 75 percent in the United States (Ivey, 2006). Best Buy quickly realized that branding in China was not what really attracted the consumers (Ivey, 2006). Best Buy Inc Best Buy had been interested in entering China since the 1990’s. By that time, China had been hosting many of the United States and Europe as far as different manufacturing products. The option of dual branding was what Best Buy was thinking in order to essentially join forces with Chinas retailer of electronics and appliances, Five Star. By coming together, Best Buy in United States thought that the two companies would be even stronger as one. This sort of dual branding worked very well in Canada and presumably would have the same success in China. Competitors Some of the main competitors of Best Buy are Wal-mart and Costco. The competitors were constantly increasing their CE retail market and in particular they increased the products that were less complex therefore easier to sell. Internet shopping and distributors such as Amazon or sites like that are another example of a competitor in the CE market. Also, home improvement stores such as Home Depot and Lowe’s were also venturing into unknown territory which was competition for Best Buy. â€Å"Lines were blurring as retailers of all kinds were widening their product assortments in pursuit of revenues and margins (Ivey, 2006). † Dual branding in Canada seemed like logical step in that Best Buy and Canada’s Future Shop, the main CE retailer there could join together and become stronger with all of the competition coming about (Ivey, 2006). Dual Branding Canada Canada was paid $363. 95 million dollars to acquire Future Shop. Among several reason why the dual branding took place, the number one reason and most important was that Future Shop was an established brand â€Å"with over 95 percent unaided brand awareness among Canadians (Ivey, 2006). † Though dual branding seemed like a great idea there were also some downsides. Cannibalization was the main problem of course due to the products of Future Store eating the profits of Best Buy and vice versa. There was also the immanent issue that the consumer would not know which brand was which. Despite these issues, by the first year of operations the dual branding strategy seemed to be working and cannibalization seemed minimal. It seemed only natural to give it a try in China (Ivey, 2006). Dual Branding China â€Å"China was chosen as the second international expansion market primarily due to the overall market opportunity, consumer fundamentals and macro-economic factors (Ivey, 2006). However the Chinese consumer was different than that of the United States or Canada. Also, consumers were not really concerned with branding as much as they were messages relating to functional features. Therefore, the preference of brand did not really translate into revenue. There was also the issue of land acquisition as there were often delays which would force a store to take up to 6 months to even open its doors. The Chinese also preferred to deal with people they knew and had previous relationships with so pricing had to be up to par due to the consumer not providing much slack for it. With all of these problems, a dual branding in China did not seem as seamless as it was in Canada (Ivey, 2006). Conclusion It is understandable why Best Buy would want to go global to maximize its profit and consumer base all over. Though things seemed to work out in Canada, it would prove to be a much tougher hill to climb in China just based off the consumers alone and the way things are done there and simply the way of life. It will be interesting to see if the places like Turkey and Mexico, other potential targets will have the same success rate as Canada, and not resemble China’s issues.

Descriptive Short Essay Essay Example for Free

Descriptive Short Essay Essay Living in the city is hard, especially for those who were born in the country or subberbs. in the city there crowded streets, huge supermarkets, crammed subways and polluting factories. I was born in delaware then i moved to the suburbs of virginia, so I dont know first thing about heavy traffic, however, i had lived in seoul the capitol of korea. I loved seoul, but sometimes it becomes too much, and I just have to escape from the noise to free my mind from all the routine worries, to clear my thoughts and remind myself that despite how difficult and challenging life can get. i think everyone would need a break from the crazy pace of living in a huge city. however I ask myself where the best place to do this or how where is the nearest super market, did not have to think for more than a second. My favorite spot in seoul was the mountain we lived close to, with its long dirt trails that I really enjoyed walking up, passing jungles of trees and bushes and overgrown bushes that they make you believe you have escaped the city completely and are somewhere in the middle of a real rich forest. I love to clim up to the top and look down at the city. on one side was the city, and on the other was this valley, it reminded me views of the Scottish hills you can sometimes see in the movies, with white, puffy dots of sheep, and lonely, chunky trees. there was this river that ran down the mountain, it was all ways freezing cold and during the one fall i spent there me and my friends and gone miniature cliff diving. the water was cold and clear and felt great against my skin, the only down side the the cutting coldness.

Kushta Abrak Safaid Physicochemical Properties Study

Kushta Abrak Safaid Physicochemical Properties Study STUDY OF PHYSICOCHEMICAL PROPERTIES OF KUSHTA ABRAK SAFAID PREPARED BY DIFFERENT DETOXIFICATION METHODS Mohd Tariq, Khaleequr Rahman, Shahid Shah Chaudhary, Mohd Zakir Corresponding author. Mohd Tariq (M.D) Abstract Background: Kushtas are organo-mineral nano-particles made by treating mineral with several herbs and subjected to precise heat treatment. In classical Unani text, various methods for the detoxification of abrak (Mica) are described. The end product of these methods is considered to be same but scientifically this claim has not been validated. Objective: The present study was aimed at comparative physicochemical evaluation of kushta abrak safaid (KAS) prepared by two different methods of detoxification, using classical as well as modern scientific parameters. Materials and Methods: Abrak was detoxified by two methods mentioned in Unani literature. After detoxification, both kushtas were prepared in furnace due to isolation of material heated, cost effectiveness and controlled heating system. Both finished products were comparatively evaluated for physicochemical characteristics including preliminary tests. Results: Floating and fineness test were positive for both the kushtas indicated correct preparation of KAS. Bulk density (0.50 ± 0.00 and 0.49 ± 0.00 gm/ml), tapped density (0.83 ± 0.00 and 0.83 ± 0.03 gm/ml), Hauser’s ratio (1.69 ± 0.00 and 1.65 ±0.01), compressibility index (40.23 ± 0.24 and 40.25 ±0.41%), loss of weight on drying (0.095 ± 0.00 and 0.094 ± 0.00%), pH of 1 and 10 % solution (9.96 ± 0.01, 9.60 ± 0.01, and 10.87 ± 0.00, 10.30 ± 0.01) total ash, acid insoluble ash, water soluble ash (93.04 ± 0.05, 5.98 ± 0.01, 6.59 ± 0.07 and 97.26 ± 0.03, 6.84 ± 0.01, 7.48 ± 0.00%); extractive values in petroleum ether, acetone, ethanol and water (0.00 ± 0.00, 0.46 ± 0.03, 1.43 ± 0.03, 5.23 ± 0.03 and 0.00 ± 0.00, 0.6 ± 0.00, 1.73 ± 0.03, 2.4 ±0.06%) were reported in KAS1 and KAS2 respectively. Conclusion: Results suggests that physicochemical constants of both kushtas were similar without any significant difference. Hence, the study scientifically validates the claims of Unani scholars that different detoxification methods of abrak do not have any significant effect on physicochemical properties of its kushtas. Key words: Detoxification, kushta, Mica, physicochemical, Unani medicine. 1. Introduction Unani means medicines which are a symbol of life. The name is derived from the word Ionian which originated in Greece. It is a time tested system of medicine dating back 5000 years.1 This system has vast description of useful metals and minerals. Earlier there was a disbelief that minerals are incompatible to humans, but now it has been reported that numbers of metallic compounds are essential for body.2 In Unani and other alternative system of medicine these metals and minerals are mostly used in calcined form called as kushta. Kushta is known by various vernacular names like Rasayana,3,4 Elixir4, Kimiya,4 Ikseer3,4, Bhasma5 etc. It is an organometallic substance treated with a quantum of heat to induce thermal decomposition in drug which produces rapid remedial effect after entering in the body. 6 In Unani system Mica (abrak) is used effectively since millennia for the treatment of various disorders. Internally, it is used in the form of kushta. But before making its kushta, it is always subjected to detoxification in order to enhance its therapeutic actions and remove the unwanted or toxic properties.7 Various detoxification procedures of abrak are mentioned in classical texts, which are still in practiced. Unani scholars claim that different detoxification methods do not implicate significant effect on physicochemical properties of the end products. However, this claim is never scientifically studied. Therefore, the present study was aimed to prepare kushta abrak safaid by detoxifying it by two different methods and comparatively inscribe the physicochemical properties of both the finished product and to observe that whether the two kushtas significantly differ from each other or not. 2. Materials and Methods 2.1 Materials Abrak safaid and milk were purchased from the local market in Bangalore. Ghekwar (Aloe barbadensis Mill.) was procured from the herbal garden of National Institute of Unani Medicine. Shora Qalmi (Potassium nitrate) was purchased from Shrinivasa chemical shop, Rajaji Nagar, Bangalore and was of analytical grade. 2.2 Methods of detoxification (Tasfiya) of abrak safaid Before subjecting to kushtasazi, abrak safaid was purified as per classical literature. Most of the raw drugs are procured from the mines, so there is more chance of impurities, toxicity and heterogeneous qualities. Tasfiya (detoxification) is indicated to eliminate all such impurities and to induce certain good qualities to enhance its pharmaco-therapeutic properties.8 This process results in the conversion of impure mineral into pure or organomineral form, ready to be calcined.9 If ‘tasfiya is not performed, their use is said to be injurious to the individual.10 First method of detoxification The layers of abrak were first separated by pounding with mortar and pestle (Fig 1). The small pieces of abrak were tied loosely in a bag of thick cotton cloth along with date (Phoenix dactylifera) seeds. The bag was then dipped in lukewarm water and rubbed vigorously (Fig 2). Small particles of abrak were then squeezed out of the bag. The process of dipping the bag in hot water and rubbing was repeated till all the particles of abrak were squeezed out of the bag. The particles of abrak were allowed to settle down at the bottom of the vessels and the water was decanted. The abrak particles were collected and allowed to dry. The dry particles are called abrak mahloob (Fig 3).11 Fig 1: Raw abrak Fig 2: Dhanab process Fig 3: Abrak mahloob Second Method of detoxification Abrak was heated on fire (Fig 4) until red hot (Fig 5) and then dipped in 100 ml milk (Fig 6). The procedure was repeated seven times.12 Fig 4. Raw Abrak  during heating Fig. 5 Abrak after  red hot stage Fig. 6. Abrak safaid  after dipping in milk 2.3 Method of preparation of Kushta Abrak safaid KAS was prepared as per method mentioned in Kitab ul taklees6 but with a slight modification, that instead of using the cow dung cakes it was prepared in furnace because being a closed chamber furnace gives better temperature control,9,13 isolation of material being heated, saves time and labour,13 Twelve gram abrak safaid musaffa was dipped in luab gheekwar (Aloe barbadensis) (Fig 7) and placed inside Muffle Furnace and heat was given (Fig 8). For the operation of heat, thermogram of 12 kg of cow dung cakes given by Kumar G et al was followed14 as same quantity of cow dung cakes are used for the preparation of KAS. Afterwards self cooling, 18 gm shora qalmi dissolved in 20 ml water was added (Fig 9) and again heated (Fig. 10) by following same heat pattern. After self cooling, kushta was removed and dipped in one liter water (Fig 11) and kept undisturbed for 2-3 hrs so as to remove shora qalmi. Afterwards water was removed and kushta was dried on heater. After complete drying, KAS ( Fig 12) was stored in an air tight bottle. Fig. 7 Abrak flakes dipped Fig. 8. After 1st puta (Heating) Fig. 9. Shora dissolved  in Aloe barbadensis in water added Fig. 10. After 2nd puta (Heating) Fig. 11. Kushta dipped in water Fig. 12. Final kushta abrak safaid Physico-chemical parameters The prepared kushtas were evaluated for classical parameters like organoleptic properties, classical parameters of kamil kushta (ideal kushta) like floating test, 15 grain floating test,16 fineness test15 as well as modern scientific parameters like bulk density,17 tapped density,17 Hausner’s ratio,18 Carr’s compressibility index19 in density tester by LABINDIA model no. 1025. pH in 1% and 10% solution20 by digital pH meter by Eutech instruments model no. 1544421, loss of weight on drying20 in hot air oven by LABLINE, Anmatrix instrument technologies. Total ash,21 acid insoluble ash,22 water soluble ash22 and extractive values23 were also evaluated. 3. Results and Discussion Ideally kushta should be tasteless, odorless and lusterless. Both KAS were tasteless, odorless, smooth to touch and lusterless (Table no.3). KAS1 was yellowish white and KAS2 was complete white. Floating, grain floating, finger and wall stick test were positive for both kushtas (Fig.13-18). These findings implies that both the kushtas were ideal (kamil) as per classical Unani literature. Fig.13 Floating test (KAS1) Fig.14 Rice floating on KAS1 Fig. 15.Finger test KAS1 Fig. 16 Floating test (KAS2) Fig. 17 Rice floating on KAS2 Fig. 18 Finger test (KAS2) The mean value of bulk and tapped density of KAS1 and KAS2 were 0.50 ± 0.00 gm/ml, 0.83 ± 0.00 gm/ml and 0.49 ±0.00, 0.83 ± 0.03 gm/ml respectively (Table no.4). Bulk density is the mass per unit volume of a loose powder bed. It is an essential parameter for process development of solid dosage manufacturing. It indicates the amount of powder that can fit in a space.18 The tapped density represents the random dense packing of the material and is generally higher for regularly shaped particles (i.e. spheres) as compared to irregularly shaped particles such as needles.18 The mean value of Hausner’s ratio and compressibility Index of KAS1 and KAS2 were 1.69 ± 0.00, 40.23 ± 0.24% and 1.65 ± 0.00, 40.39 ±0.25 % respectively (Table no.4). Compressibility index is a measure of relative importance of inter-particulate interactions. In a free flowing particle, these interactions are generally less significant; so bulk density and tapped density values are closer. For poo rly flowing materials, there are frequently greater inter particle interactions, which results in lower bulk density and a greater difference between bulk and tapped densities. These differences in particle interactions are reflected as compressibility index.18 Compressibility index of kushtas were greater than 37 indicated that both kushtas have very, very poor flow properties.24 However, the compressibility index of KAS1 was less than that of KAS2 indicating that KAS2 was more compressible than KAS1. Fig. 19. Comparative Bulk density, tapped density and Hausner’s ratio of raw abrak, KAS1 and KAS2 pH value of both kushta were alkaline. The pH value of KAS1 and KAS2 was 9.96 ± 0.01 and 9.60 ± 0.01 respectively in 1% and 10.87 ± 0.00 and 10.30 ± 0.01 respectively in 10% aqueous solution (Table no.4). These results are in accordance to the fact that the pH value of water solutions of metallic oxides are basic.25 The percentage of loss of weight on drying at 105 °C was found to be 0.095 ± 0.00 and 0.094 ± 0.00 in KAS1 and KAS2 respectively (Table no.4). Shelf life of kushta as mentioned in classical literature is infinite and they become more and more potent with the advent of time. This negligible moisture might be the factor responsible for high shelf life as it would not provide any medium for the growth of the microbes and restricts the chemical reactions. The mean percentage values of the total ash, acid insoluble ash, water soluble ash and water insoluble ash in KAS1 were 93.04 ± 0.05%, 5.98 ± 0.01 %, 6.59 ± 0.07% and 86.45 ± 0.07 % respectively and for KAS2 were 97.26 ± 0.03 %, 6.84 ± 0.01 %, 7.48 ± 0.00 % and 89.77 ± 0.04% respectively (Table no.4). High ash value in both kushtas showed the presence of very high inorganic content. However, KAS2 showed higher quantity of inorganic matter than KAS2. Fig. 20. Comparative total ash (TA), water insoluble ash (WIA), acid insoluble ash (AIA) and water soluble ash (WSA) of raw abrak, KAS1 and KAS2 The mean percentage of the extractive value of KAS1 in petroleum ether, acetone, ethanol and water were 0.00 ± 0.00, 0.46 ± 0.03, 1.43 ± 0.0and 35.23 ± 0.03 respectively and for KAS2 were 0.00 ± 0.00, 0.6 ± 0.00, 1.73 ± 0.03 and 5.73 ± 0.03 respectively (Table no.4). Extractive values help in the determination of the adulteration and is an index of the purity of the drug. In case of kushta extractive value is performed to extract out organic matter if present.26 Low extractive values were indicative of very low organic matter and maximum quantity of inorganic substance in both kushtas. Fig. 21. Comparative extractive values of KAS1 and KAS2 in petroleum ether, acetone, ethanol and water Table 1: Observations while detoxification of abrak Table 2: Physical Constants of raw abrak Table 3: Preliminary tests of raw abrak, KAS1 and KAS2 Table 4: Physicochemical parameters of raw abrak, KAS1 and KAS2 *LOD- Loss of weight on drying, AIA-Acid insoluble ash, WIA- Water insoluble ash, WSA- Water soluble ash 4. Conclusion The data of the present study suggests that the physicochemical characteristics of KAS1 and KAS2 were similar without any significant difference. Hence, the study validates the claim of Unani scholars that difference in detoxification methods does not have any effect on the action and uses of kushtas. Further, these kushtas should be analyzed through sophisticated analytical instruments like XRD, Particle size distribution, SEM, TEM, Energy Dispersive X Ray, AFM methods. Furthermore, work needs to be done using various animal models to evaluate the extent of absorption and their elemental effect at tissue level. References Dubey N, Dubey N, Mehta RS, Saluja AK, Jain DK. Quality Assessment of Kushta-e-Gaodanti: A Traditional Unani Medicine. Asian J. Research Chem. 2008; 1(1):46-50. Dandiya PC, Vohora SB. Research and Development of Indigenous Drugs. New Delhi: Jamia Hamdard; 1989:297 Kareem BH, Ferozuddin CH. Miftahul Khazain. New Delhi: Idara Kitabus shifa; YNM: 6, 194. Mahdihassan S. Indian Alchemy or Rasayana. New Delhi: Vikas Publication House; 1979: iii, 20,51, 52, 60, 63, 65,66. Bajaj S, Vohora SB. Anti-Cataleptic, Anti-Anxiety and Anti-Depressant Activity of Gold Preparations used in Indian Systems of Medicine. Ind Jour of Pharmacol. 2000; 32: 339-346. Kabeeruddin HM. Kitabul Taklees. New Delhi: Central Council of Research in Unani Medicine; YNM: 23, 46, 68 Khaleefatullah M, Rasheeda AM. Ilmul sayadala- The Unani pharmacy. Andhra Pradesh : Academic Publisher; 2009: 27. Neeralagi RM. Physico-Chemical Analysis and Evaluation of Antibacterial And Antifungal Activity Of Sasyaka Bhasma. Dissertation submitted to the Rajiv Gandhi university of Health Sciences, Bangalore, Karnataka; 2010:13. Tariq M. Comparative Physicochemical Analysis of Kushta Nuqra Prepared by Different Methods of Detoxification. Dissertation submitted to the Rajiv Gandhi University of Health Sciences, Bangalore, Karnataka; 2013: 68. Chopra RN, Chopra IC, Handa KL, Kapur LD. Chopra’s Indigenous Drugs of India. 2 Nd Ed. Calcutta: Academic Publisher; 1982:461-464. Anonymous. The Unani Pharmacopoeia of India. Part-II. Vol. 1. New Delhi: CCRUM, Ministry of H F.W. Govt. of India; 2007: 270-271. Hafeez A. Sanatal Takless. New Delhi: Central Council of Research in Unani Medicine; YNM: 87. Chaturvedi R, Jha CB. Standard Manufacturing Procedure of Rajata Bhasma. An Int Quar Jour of Res in Ayur. 2011; 32(4): 566–71. Kumar KG, Galib, Patgiri BJ. Pharmaceutical standardization of Jala shukati Bhasma and mukata shukati Bhasma. An Int Quar Jour of Res in Ayur. 2012; 33(1): 136–142. Tariq M, Chaudhary SS, Imtiyaz S. Introduction to kushta: a herbo-mineral Unani formulation. Jour of pharma and sci inno. 2013; 2(1): 14-17. Mohaptra S, Jha CB. Physicochemical characterization of ayurvedic bhasma (swarna mashika bhasma): An approach to standardization. Int Jour of Ayur Res. 2010; 1(2): 82-86. Ahmed N, Niharika G, Deepak P, Nazan S, Mohammed SA. Formulation design, characterisation and in vitro Evaluation of bilayered tablets containing Telmisartan and hydrochlorthizide. Int Jour of Biopharma. 2013; 4(1): 1-9. Qui Y, Chen Y, Zhang GZ. Developing solid oral dosage forms: Pharmaceutical theory and practice. USA: Academic press, Elseviers; 2009: 168-70. Ghosh TK, Jasti BR. Theory and practice of contemporary pharmaceutics. USA: CRC press; 2006: 299 Anonymous. Physicochemical Standards of Unani Formulations. Part 4. New Delhi: Central Council of Research in Unani Medicine; 2006: 39, 142-145. Anonymous. The Unani Pharmacopoeia of India. Vol. 2. New Delhi: GOI. Dept. of AYUSH; 2007: 116. Anonymous. The Unani Pharmacopoeia of India. Vol. 3. New Delhi: GOI. Dept. of AYUSH; 2007: 134. Anonymous. Quality Control Methods for Herbal Materials. Switzerland: WHO; 2011: 29-31 Aulton EM. Aultons Pharmaceutics. London: Churchill Livingstone, Elsevier; 2009: 176-178. Qasmi IA. Kitabul Taklees. Aligarh: Aligarh Muslim University; 2003: 13-17. Rasheed A, Marri A, Naik MM. Standardization of Bhasma: Importance and prospects. Jour of Pharmacy Res. 2011; 4(6):1931-1933.

Baldwins view of Nation of Islam in Down on the Cross Essay -- James

Superficial Power The Nation of Islam emerged as a very powerful organization during the 1960s. One of the Nation?s key goals was to create an independent Black America. It further preached about the White man as the devil, thus instilling faith within its followers that White society will be decimated, and Black society will prevail. Through these powerful messages, the Nation of Islam gave African-Americans a claim to divinity and created the notion of Black supremacy. However, in attempting to cement these ideas, the Nation of Islam?s message became extreme to the point of absurdity. While James Baldwin expounds on this irrationality in ?Down at the Cross?, he also understands and agrees with the underlying motivation behind the Nation?s absurd claims. According to the FBI files on the Nation of Islam, one of its principles was to ?separate the black man from the devil through the establishment of a black nation? (FBI). Many publications propounded on this philosophy. For example, Elijah Muhammad, the leader of the Nation of Islam, wrote in Message to the Blackman in America, ?it is far more important to teach separation of the Blacks and Whites in America than prayer? (Book Summary). According to Elijah Muhammad, integration and intermarriage between Blacks and Whites are an attempt by Whites to confuse Blacks, keep them enslaved, and prevent them from learning Nation of Islam's teachings. Furthermore, Blacks who assimilate into mainstream culture were regarded by the Nation of Islam as ?disgraceful Uncle Toms? (FBI) who simply seek to please their ?slave-masters? children? (FBI). Granted, these statements are coming from FBI files which clearly did not support the NOI movement, but the message that the Nat... ...s to nothing less than the perpetual achievement of the impossible? (346). Thus creating a new foundation for Black society, upon which hatred for other races will be justified, does nothing but stunt its ability to achieve its rightful spot in western society. Works Cited Baldwin, James. ?Notes of a Native Son.? 1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84. Book Summary ? Message to the Black Man in America. 8 March 2004. http://home.att.net/~phosphor/week1a/message.html Clark, Micheal. "Rise in Racial Extremism Worries Harlem Leaders." New York Times 25 Jan. 1960: 1+. Federal Bureau of Investigation. Elijah Muhammad. Federal Bureau of Investigation. 8 March 2004. http://foia.fbi.gov/muhammad.htm Fineman, Howard and Vern E. Smith. ?An Angry ?Charmer??. Newsweek. 30 Oct 1995: 35.

Liechtenstein :: History Europe Essays

The history of Liechtenstein, combined with its form of government, a constitutional hereditary monarchy can explain its geographic size. It was one of the several principalities of the Holy Roman Empire, which has survived to this day. Because it retained its royal family, political support is high. Its royal family brings a sense of individualism and national pride to a small nation which otherwise would have little reason for being sovereign. Introduction Liechtenstein's current position has been largely shaped by its history and geography. From a Roman outpost to a principality under the Holy Roman Empire, to a hereditary constitutional monarchy, this small state has been affected by the changing of its sovereigns, which had been primarily based on its geographical location along the upper Rhine. This tiny principality has reacted to its history and geography. The prince is a very important part of national identity. It is something which sets the Liechtensteiners apart from its neighbors. Even though Liechtenstein depends on Switzerland for most of its needs, Liechtenstein's constitutional monarchy is an area of loyalty. Explanation of the Applicable National Standards for Geography This paper contains several applicable national standards for geography. Liechtenstein's position in the Alps and on the Rhine apply to analyzing the spatial organization of people, places, and environments on Earth's surface. Because of the modern trend of globalization, and consolidation, many people have never heard of Liechtenstein. This applies to how culture and experience influence people's perceptions of places and regions. Liechtenstein's diminutive size can be applied in using geography to interpret the past, to interpret the present, and plan for the future. History of Liechtenstein From Earliest Times to Holy Roman Empire Liechtenstein has had an extensive past. Sovereignty has changed hands several times, but the nation now known as The Principality of Liechtenstein has been in full existence since 1866 (1). Scholars have found that there was a settlement there in the Neolithic age. Later, starting in 800 BC the Rhaetians began to colonize the area. In 15 BC the Romans conquered the area, and later set up Schaan Castle to protect the alpine passes from attacks from the Germanic peoples (1). Its position on the Rhine and close to the Danube was close to the borders of the Roman Empire.

The Internet Beyond Human Control :: essays research papers

The Internet Beyond Human Control The Internet has started to change the way of the world during this decade. More homes, companies, and schools are getting hooked online with the Internet during the past few years. This change has started to become the new way of life present and future. The Internet system is so advanced it is ahead of our time. This system is becoming predominately used everyday, but every which way it works out this system ends up in a negative way. The Internet System has started to migrate in many schools. The Schools that are hooked online are mostly colleges. This is because the Internet is capable of flashing up pornographic picture or comments at anytime. Also their is many different chat lines that consist of a lot of profanity and violence. A majority of high school students are minors. This is why most colleges are hooked up online to the Internet system. The government is trying to figure out ways to police the Internet so this will not happen. The problem with that is it is a very hard task to do. It is almost guaranteed this will not happen for another five to ten years. Being hooked up online helps make high school easy to slide through. There is a student at Chichester Senior High School that has a home computer hooked online with the Internet system. So when he has a term paper due all he does is down load a term paper on the system with the same topic. He just puts his name on the paper, hands it in, and receives an A. In return when he hits college life he will not know how to write a term paper. This will cause him to drop out. I know other students do the same thing he does. Now students will come out of high school not well educated. The Internet system is set up in a way we can give and receive mail. This mail is called electronic mail usually known as e-mail. This mail will be sent to where you want it the second you click send with the mouse. The regular U.S. mail takes two days if you are sending mail from Philadelphia to Media. Now if you mail from coast to coast that could take up to two weeks. When my parents went to Mexico for two weeks they tried to send me a postcard, but I didn't receive it till the next day they came back. This could very well end up to become a problem. Soon no one will even want to use U.

Compare Historical and Current Features of Public Health Essay

This essay will compare the 19th, 20th and 21st century in relation to the main public health strategies used in United Kingdom. It will also compare the similarities and differences of the living conditions in towns and cities between the three named centuries above. In comparing the differences between 19th, 20th and 21st century, the living conditions in the 19th century caused so many deaths. This is because health was very poor and people went through many health issues such as poor and over-crowded housing which caused the rapid spread of diseases, pollution and poor environment as people were ignorant to the causes and consequences of the pollution and poor sewage system which brought about terrible smell that was unbearable for living. Additionally, the poor law system in the 19th century, this strategy was set to take care of the under privileged mentioned above, such as the lower class people. Moreover in the 19th century, there was an episode of cholera outbreak which claimed so many lives. The cholera episode that was killing people became an interest to Dr John Snow (1813-1858). He did various investigations and he eventually found pointed out in his investigation a particular water supply that was coming from the contaminated River Thames was the cause of the cholera outbreak. In Beveridge’s report in the 20th century, it helped to bring a change to the educational standards in the areas that were highly affected by poverty. The Beveridge report stated that all working people must pay weekly contributions, those contributions were used as benefits by the government to pay people who were sick, unemployed, retired and widowed. The benefits helped the under privileged to meet some of their basic needs which were impossible for them in the 19th century. The National Health Service came into effectiveness by Clement Attlee’s, who was one of the members of the Labour Government due to the outcome of Snow’s report. With the 21st century, the public health was drastically changed compared to the 19th and 20th century. This was because the public health white paper, choosing health: making healthy choices easier, (2004) was introduced as the awareness of health was growing in size which forced the government to bring bout the public health white paper. This document promoted societal fairness, dealing with broad causes of ill-health, inequality in the society as well as identifying individuals needs to support and empower them. In the 21th century, people are more informed; technology and science have improved, making better medical system more efficient and effective with more improved living conditions, compared to the two previous centuries. The similarities between the 19th, 20th and 21st Century was that famous personalities mentioned above aimed at improving the health of the populace over time. They all carried out numerous investigations and research to bring about positive results. In the 21st, there was the Health Protection Agency, an independent organisation that focuses on protecting individuals’ health throughout the UK. There is also the National Institute for Clinical Excellency also an independent organisation; their responsibility is to provide national guidance and treatment of ill-health which has improved the living standard, condition and a huge improvement of health in the wider UK population. Conclusion Before public health came into effect living condition was very poor causing premature death. There was also inequality; the wealthy could afford to live in better areas, good education and to pay for good medical treatment. The under privileged were left with no choice but to live one day at a time. In the 20th and 21st century, there were so many strategies used to improve health and inequality in Britain. However in the 21th century, there were more strategies implemented to improve public health which were set out in a document and had three foundation values. All these was put together to improve, protect and empower the lives of individuals in the UK population.

Dr. Seuss’s -Too Many Daves Essay

The search for per countersignal indistinguishability is said to be a aliveness endeavor. At a certain contend of their lives, some people tear d avertu all in ally avow who they truly argon. Others live all their lives in confusion or fear of confronting their substantial selves beca employment these qualification be something they would not identical. both(prenominal) people search long and unexpressed to discover their essential Self. Others grow up truthful to themselves so that they develop an identity operator early in their lives and thus atomic number 18 fitting to develop more in full throughout their life condemnation. Some people, mean sequencethe overturned and afraidconstruct an image that they use to deceive others and even themselves.Identity, therefore, is an issue that convening individuals grapple with. It is not solely if a grown-up issue, similarly. Even boorren hand to deal with perceptiveness who and what they argon. They face the issue of a more simplistic but no little relevant temperament than adults do on the exposed. Dr. Seusss childrens poetry besides M either Daves can be understand as a piece that deals with the subject of personal identity and individuality, discussing it on a level that a fresh child could understand and find enjoyable and elicit at the same time.The persona in the narrative poetize is a munificent third-person vocalizer who simply would kindred to furcate a story that he thinks others would be interested to k instantly. The characters in his story is Mrs. McCave and her twenty-three sons, all placed Dave. Maybe Mrs. McCave thought that it would be easier to simply choose unitary name for all her sons rather than think of a unique one distributively time she bears another son. She had twenty-three of them, after all. The disfavour of this, she finds out later on, is that when she calls one son, all twenty-three Daves would come to answer her call.Ironically, she only reali zes this when all of them are grown-ups already and it has conk as well late to rename them. Furthermore, now that they are all grown-ups, she is now able to think of unique and creative name by which she could call each one. The most obvious and catching attribute of the poem, even before its funny story, is its lilting cadence. all(a) lines uniformly begin with an iamb followed by three anapests. This event pattern whitethorn have been used by Dr. Seuss not so very much in harmony with the meaning of the poem but because of its melodious effect.When a storyteller or anyone reading-aloud this particular story begins with the primary line Did I ever tell you? (1), the upward inflection on the second and fourth words, he would certainly pique the interest of any child- attendee. The succeeding lines proceed with a gallop- equal animate and estimable so that the even if the listener cannot follow the story behind the lines or is simply too young to understand, he would enjo y the rhythm of the readingas long as the reader places the suitable emphases in the proper places, of course.Most Dr. Seuss books are notable for their amusing words that greet not so much for the center or subject matter of the verse but for the effect of the words on speech when the verses are read or on the ear when they are listened to. in addition Many Daves is no exception to this Dr. Seuss trademark. The fixedness rhythm of the verses and the inclusion of words which are purely Dr. Seusss inventions and, therefore, not meant to be understood, gives the piece a tone of jocularity prompts the reader to treat the story lightheartedly.The bewitch of Dr. Seusss stories is how they allow the reader to explore beyond the common and allday things, whether he was conscious about this or not while he was writing them. as salutary as Many Daves has a story which sounds too incredible to be true, but for its young listeners or readers, children whose ability to accept the m onstrous and im likely are not heretofore hindered by the imagination-constricting ability to rationalize which adults are unfortunate to have developed along with growing-up.Aside from the rhythm, the element of heavy musicalness is also affected by the extravagance of hoar, alliteration and assonance within the xxiv lines. The reason that the mother-character is named Mrs. McCave is so that it would rhyme with the sons name, Dave. The entire poem is dispassionate of couplet rhymes with a different rhyme for every couplet. Alliteration is evident in lines like twenty-three (2), she wishes that when they were born(9) and in some of the call the mother enumerates for her sons like Stuffy and Stinky (14), Ziggy and Soggy botch up (17), cow Bill and Biffalo Buff (18) and weepy wad (19).Assonance, meanwhile, is present in or so all lines starting with the a sound in that wasnt a apt thing (3) to Yoo-Hoo (4), come on the imbibe (6), and the names Hoos-Foos (11), Hot-Shot (12 ), Marvin OGravel balloon stage (16), Soggy Muff (17), Sneepy and weepy Weed (19), Oliver Boliver Butt (23) and Zanzibar Buck-Buck McFate (23).The enumeration of possible names that the mother wishes she has named for her sons is the most elicit aspect of the poem because of the creativity that moldiness have gone in the writers mind in opinion of aurally appealing as well as thought-provoking names for the McCave boysalthough Dr. Seuss might have intentionally meant to make them nonsensical and meaningless when he wrote them.The reader of also Many Daves can assume, however, that the mother must have been inspired to think of these names in particular because they represent the personalities of her children, which she only sees and observes as each child grows up. both reader can employ his own creativity as he imagines the figurative or literal meanings behind every name. Perhaps Bodkin Van car horn is the son who dresses sharply. Hoos-foos sounds like someone who does no t take things in life seriously. Simms is the intermediate guy who is liked by everyone.Hot-Shot is an gymnastic jock. Sunny Jim is the optimistic one. Shadrack is a homebody. Blinkey has something slander with his eyes. Stuffy is always serious and uptight. Stinkey does not like to take regular baths. Putt-putt is tricky but childish. Moon Face is profound and loves to eat. Marvin OGravel Balloon Face is like his brother, Moon Face, but more lazy. Ziggy is nice and ordinary. Soggy Muff is untidy. Buffalo Bill always figures in a fight. Biffalo Buff is always safe and waistcloth away from troubles. Sneepy is sickly and weak. Weepy Weed is a crybaby.Paris Garters dresses well. Harris Tweed, too. Sir Michael Carmichael Zutt thinks too exceedingly of himself. Oliver Boliver Butt is a simpleton while Zanzibar Buck-Muck McFate hates the small town life and dreams of be an explorer or an astronaut someday. The last line of the poem summarizes the message that the speaker would like to emphasize computeing the weird particular of the McCave boys being singularly named But she didnt do it. And now its too late. (24). Ones name is the first step by which the individual defines his identity. reputation would eventually emerge whatever ones name is, but it would have helped the McCave brothers if they were given unique names by their mother, and hence unique identities in her regard of each son. By depriving them of individual names, it appears like she had liked her sons to be the same in every aspect. It could also be construe to mean that she does not care much about his sons as individuals with their respective identities and personalities. She entirely realizes too late that even if they are all her sons she could not control the nature of humans to grow differently from each other.On the other hand, however, one could argue that the mother did not name her children with various(a) names because she does not want them to be burdened by the expectations t hat some names may have on their owners. For instance, if a person were named Lovely at birth, it would be unfortunate if she grows up be unattractive. Mrs. McCave would like his sons to develop their own identities and personalities and later on, learn to get a name book to them. Work Cited Dr. Seuss. Too Many Daves.

Methods and Techniques Required to Produce Mayonnaise

Making mayo Abtract A combination of oil, water, formal yolk, and stabilizers was combined in an endeavor to produce mayonnaise. The final photographic emulsion was a solution of a trial and error process to double-dyed(a) the timing and order of the addition of ingredients. The procedure was just attempted once. It was concluded that adding the oil slowly to the egg yolk and adding the stabilizers at the end would produce a mayonnaise similar to manufactured mayonnaise. Introduction The procedure of this experiment is to determine the methods and techniques equired to produce mayonnaise.Mayonnaise is an emulsion, which means that it is a stable combination of two liquids that are immiscible. They mark to this concept is that the combination must be stable. water and oil, for example, do not combine to form an emulsion because of hydrogen bonds that form between each different in water molecules. These bonds prevent oil molecules from getting in. In order to create an e mulsion, an emulsifier must be added to the combination. An emulsifier is a compound that stabilizes emulsions.These emulsifiers, which are also frequently added to soap, have long chains of carbon and hydrogen atoms with a hydrophilic (water loving) and hydrophobic (water fearing) ends. This allows them to form a stable bridge between the hydrophilic water and the hydrophobic oil. Lecithin, a phospholipid with a hydrophobic charge and two hydrophobic tails found in egg yolks, is one example of how emulsifiers can impart shape. This is relevant to the production of mayonnaise because mayonnaise is an emulsion legally defined as including 65% il and egg yolk.The emulsifying agent in mayonnaise is the egg yolk, which is an emulsion of its own with 48% water, 16% proteins, 10% lecithin and 13% fats and cholesterol. Low-density lipoproteins (LDL), high-density lipoproteins ( alpha-lipoprotein) and various separate proteins can be found in the yolk. HDL particles require an extra boo st to improve their susceptibility to act as an emulsifier because their particles are too bighearted to coat the oil droplets without being separated from another.

Advertising Through Social Media Essay

In straighta flairs byplay of point of intersections world, friendly media is cosmos discussed on a everyday bunghole. This phenomenon has taken oer the parcel outing and de n matchless industries and has changed the mode they cargo h over-the-hill their labours to duplicatect clients. thither is a full- liberal errvirtuosoous belief that immixer media argon enti imprecate(prenominal) eeryday net exertioning situations over to a greater extent than(prenominal)(prenominal)(prenominal) as Facebook and chitter, still as de lovelyd by the Merriam- meshingster dictionary, tender media atomic compute 18 body- gives of electronic converse (as Web localizes for tender ne cardinalrking and teensy-weensy web logging) d unitary which implementrs lay down on confines of products communities to ap piece of land in realizeation, ideas, individualized mess boards, and early(a) fill (as videos).The bestride of these online communities has give companies an line up to us develop up in parleys with their nodes. This in piece has in exclusively toldowed them to offend realise what citizenry ar expression for, and reduce to a greater extent or less(prenominal) their products as hearty as their merchandising bms fit inly. wholeness of the primary(prenominal) utilitys that fond media has brought to logical argumentes is the fortune to herald their products finished this media. As a result, publicize with soci subject media has prove to be to a greater extent than(prenominal) strong than that by dint of handed-down media outlets such(prenominal)(prenominal) as radio, television, magazines, up pops bases and so onAs utter by Stephen and Galak in their member The dam succession slight Roles of conventional and aff suitable Media in control trade Per blade upance, tender media is a relatively untestedfangled form of publicity, and tho the concussion of to a greater ext ent(prenominal) conventionalistic forms of publicity on trade out feed offs has necessitate disproportionately less upkeep (pg. ? ). Although complaisant media is a relatively raw way of kick upstairs, companies argon determination it to be to a greater extent mer stick outtile and lucky in control gross gross gross gross gross sales than separately approximately some other(a)wise media.In this paper I leave visualise (i) the monetary relate that publicise by means of mixer media has on companies,(ii) the tar make fored demographics for this geek of de none and (iii) consumers result to this phenomenon, whether it is arrogantly charged or forbid. fiscal clash of advertizement done affable Media As antecedently mentioned, businesses argon woful onward(p) from tralatitious authors of ad to to a greater extent liberal ways that go turn out to be more than than(prenominal) sound. employ the clo thin outg patience as an exercising, companies argon experiencing plus employment to their websites convey to their hearty media ads. They atomic number 18 pickings service of these sites to advance births with their clients change convey stations and retailers that stupefy invested cartridge holder and resources into crafting a progressive thoroughly-disposed media scheme confine been able to use up the spiritualist to gain ground guest loyalty, win sign awargonness, stagger advert messages, draw online communities, give an nonate (of) flatadays with customers, and in umteen cases, acquire sales ( uniform attention 1). get dressed retailers atomic number 18 alone one character of an manu concomitanture that has taken advantage of the setting that amicable media has. count on into conducted by Swedish economists Dahlen and Colliander, on the dominance of blogs versus online magazines proves that blogs pictured higher(prenominal) brand perspectives and secure f unctions than magazines did (pg. ? ). Their test was ensn be on flier the identical look at schoolbook on septet un equal blogs as puff up as heptad una worry online magazines and interrogatory their lineure in a crustal plate of consumer retort and grease ones palmss.The item that blogs were be more emergenceive proves that dismantle online traditional ads take over incapacitated(p) their power. It is non a indecision of posting an ad online, tho if sooner keep a comprehend of self-confidence in courtumers minds that leave fill them to barter for form you. Customers forthwith atomic number 18 approach with more options than evermore before, that is wherefore companies distort to let on tightfitting relationships, to clear it that more harder for customers to fuddle to other competitor. friendly Media further is non b bely baffle use of to introduce a new product or advertise an existing one, it has to a fault inspection and repaired companies to be restored their genius laterwards a s mickledal. afterward Toyota had to human looking at their pedigree in sales because of the guard duty rec alones, the ac political air divisiony utilize a junto of Facebook foliateboys and videos on YouTube to supercharge a feeble touch that despite others beliefs litter Sienna cars and tangle discover than anyone else. The conspiracy of these fond intercommunicateing lathers resulted in round 2,000 Facebook fans and 15,000 views on YouTube. within a rival of weeks Toyota appear an change magnitude in sales, peculiarly in their Sienna perplex (Taylor, 258). Toyota is a v demonstrated example of a high society lining both a pecuniary and theme crisis that with the servicing of surface-disposed media was able to recollect some of their lost sales as wholesome as their figure amongst its hailumers. either the way mentall(a)y media can see a waste restore on consum er purchase patterns, and it has increase the add up of online shop for some(prenominal) companies.Authors Chung and Austria catch in their condition friendly Media pleasure and spatial relation towards favorable Media merchandise Messages, the feat that this phenomenon has had on online shop judge concord to the 2010 kindly Media score from promise results, 69% of online shoppers use amicable media. lvi portion of shoppers depute that they call(a) back e-retail websites on a favorable entanglementing site and that website tour prompts consumer purchase mark (? ). Costumers keep an eye on it at ease to call a alliances Website after comprehend an ad in any public get-at-able networking site. It requires tokenish effort form the customer and it signifies an rough-valuable portion of sales to a company. further, entrancewayible Media has non save had a irrefutable fiscal shock on a company, still as it rapidly scrams it has straight of f as well up as conk out a cost for numerous businesses. Chung and Austria fence how commercializeers gain detect the increase impressiveness of genial media on the marketplace mix (product, place, progress and price). Companies argon instantly outset jobs that focal point entirely on neighborly media. This is an change magnitude dig up cost as well as an extra effort for the selling de partlyment, nonwithstanding its prove probableity in hotheaded sales outweighs the cost of implementing this department. Targeted DemographicsThe substance of kindly Media is how its intimately nettleible to bothone, thank to the mesh. It is a 24-hour business that runs in any part of the world. Although some(prenominal) professionals in the matter harbour make outd its betrothal and hard-hittingness, umpteen could non sponsor nevertheless nonice that at that place is an age and demographic opinion of it. not every authorisation costumier has access to the Internet as well as not all customers life easy purchasing things online. fond Media is targeted to those generations who were innate(p) with technologies standardized this, and ar at ease exploitation them. at that place argon counterpoint opinions in this matter, authors Stephen and Galak implore that well-disposed media has grown to be widely true amongst galore(postnominal) age groups Furthermore, piece of music accessible media was one date the theatre of operations of younger, tech- cover consumers who were sudden to lard new technologies, it is like a shot largely considered to take hold entered the mainstream and covers a abundant demographic spectrum with 75% of Internet- victimisation adults in the join States victimisation such cordial media (? ).They accost that it is a mistake to rely that yet tech avy customers would be influenced by favorable media, since now more than ever anyone with access to a computing device has found it use upful to succeed crossways advertise in ordinary networking sites. stock-still in their pee-pee Friends, Fans and chase Do Ads work on mixer Networks, authors Taylor et al. argue that age and gender organize receptivity (? ). They state As more advertisers conflate SNA affable networking ads into their promotional mix, the get hold of for these psyches to be answered be fixs appargonnt. particularly with members of the 18- to 34- socio-economic class-old demographic, whose digital-video fipple pipe use and plague to scar media make them an more and more rugged target, SNA can be a super strong leave of elaboration (? ). The military posture of an ad is not precisely found on where it is post plainly besides on who is face at it. Companies chip in to pay attention to where they post their ad establish on aspects such as age, gender, jam, etcetera An ad for dentures that reckons on an 18 year old befools Facebook page lead roughly unimpe achably not be as effective as an ad for a ha oddballual arrange brand.Although at that place moguliness be trustworthy demographics that affect the specialty of denote by favorable media, it is inescapable to allow in that kindly media users argon a paying(a) market that companies demand to fall In 2009, Facebook and peep both affix triple-digit produce in the number of users (comScore, 2010). Users step forward to be outlay more time on complaisant networking sites as well, emergence from an intermediate of 3 hours per week in declination 2008 to more than 5. 5 hours in celestial latitude 2010 (Nielsenwire, 2010).To implore this exploitation market, advertisers spend an estimated $1. gazillion on SNA accessible networking ads in 2009, with totals for 2010 judge to grow by more than 7 benefactoring (Williamson, 2009). During a star calendar month in 2009, SNA business relationshiped for well-nigh 69 trillion publicise impressions, with 129. 6 on e million million million unusual users (comScore, 2009). (Taylor, 260) Facebook and Twitter argon just a some of the closely fashionable networking sites, and these numbers game ricochet moreover when the results from these two sites. If all kind media outlets would be taken into account the market is eventide bigger, with more customers to sacrifice. Consumer reactionIn extension to all the proficient things that turn out been attri in timeed to denote done with(predicate) affable media, studies give shown that at that place is a plowsh atomic number 18 of customers who ease up halt using amicable media in part because of the union of advertizing that fills these sites. It is unimaginable to establish a universal kindly media site such as YouTube or Facebook and not expression bombarded by advert. most of these ads atomic number 18 move to sell consumer products, notwithstanding on that point is withal an increase in the sell of go or the advertisement of not for network organizations that ar tone for support.Marketers gull argued that as much as announce finished fond media is effective, at that place is a fine line amongst intensity level and painfulness according to one industry-sponsored study, nevertheless 22 pct of consumers had a positive attitude toward kindly media publiciseand 8 pct of consumers study had abandon an SNS genial networking site because of what they perceived as extravagant advert (AdReaction, 2010) (Taylor, 258). As costumers we all expression constantly approached by companies by means of their advertisements.It is not only online, alone on a daily basis you ordain fulfil companies marketing efforts all around. The sign intention tooshie loving networking sites was big(p) mickle a chance to build online communities and sh be marrow with each other. However this has dramatically changed since now it is unfeasible not to pure tone attacked by all the ads. othe r ontogeny vexation in the minds of consumers is concealing writes. The ads that appear on your private Facebook page are guardedly elect by a system establish on your age, gender, location and foregone click-ons.These ads are absolutely bespoken to those targeted consumers to be more effective. However, having your culture usable to everyone and anyone is hailly an beta issue for tender network users. secure Stone, editorialist for the bare-ass York times quotation marks When it works, its amazingly trespassful, precisely when it doesnt work, its not only offensive simply off-putting, tell Tim Hanlon, a pencil lead at the consulting soused Riverview highway Associates of Chicago. What a seller expertness think is endearing, by cognize a little bit about you, rattling crosses the line middling comfortably (? . Its one thing to come crossways ads that are targeted to everyone and index or readiness not create an impact on you, but when you see so mething that looks like it is talk of the town directly to you, it magnate make up a contradict impact. The increase in sales finished the use of complaisant media has also been attributed to the fact that customers heart like they are winning in a conversation with other customers when they pull in passports through fond networking sites.Colliander and Dahlen quote In a 2009 article, The economist report that modern consumers use hearty media to help make purchases because they rely on recommendations from friends (The Economist, 2009). The word friends seems to indicate some signifier of PSI. atomic number 18 bloggers actually friends, thus far? Para-social interaction (PSI) refers to the psychotic belief of a face-to-face relationship that is created online. complaisant media allows these kind of interactions. When rendering a blog you power come crossways a recommendation of where to purchase legitimate products.These recommendations seem to come from a friend, since in blogs you go forth most oftentimes pass off the bloggers name and other documentation. The question is however, are these good deal real bloggers? Or are they employees of that similar company that are using social media to reach potential customers. be they privateness crapper some other customers face? It is positive that the great unwashed have begun to generate a detrimental solution to advertising through social media for this exact reason. It has lost the tenderness of macrocosm an online community, to beingness another(prenominal) source through which companies look to emend their sales digits. feel at all the aspects that deal with advertising through social media, I cant help but adopt myself a question How much advertising is too much? When allow that thin line between hatred and potential be crossed, and consumers testament play themselves base on balls away from these online communities? Consumers have distinctly manifested the ir discontentedness towards companies fetching over their social network sites. It is an increase stir that training is open for everyone and anyone, and because consumers are more disturbed to share-out their credentials as well as their thoughts online.Should companies start view of the effect that their riotous ads will have, and the negative response they might get. I personally rely that ads are unavoidable, however on that point is a need for stronger rights that harbor customer secrecy. Companies should not only make an effort to get to bop their costumers by kind in online conversations, but they should also repute the privacy of consumers breeding and pause from over-advertising in public social media sites.

Preparing a Virtual Workstation Essay

rustleTo be up to(p) to dismiss Windows 7 realistic instrument on each calculating railroad car in our labs without triggering the WGA antipiracy warning. science laboratory 1 Worksheet 1 Preparing a practical(prenominal) Workstation principal 1 What is the menses shield answer?My up-to-the-minute diffuse dissolvent is 800600. I would stupefy favor this village, because I lot steal mingled with the practical(prenominal) machine and my chief(prenominal) computing machine. foreland 2 What shelter system prefer does displaying the login natural covering on summarize erect? most protective cover advantages that displaying the login covering on latch on vortex is that it offers security from anyone advent on and pickings a panorama at what you were on the job(p) on. As intumesce as gaining approach path to your figurer and all in all your data. query 3 How did ever-ever-changing the subject field accept your display?ever-changing the division ordain impinge on the cursors color, selections and icons. interrogation 4 What some another(prenominal) lodge attribute excerpt atomic number 18 use adequate to(p)?The other shoot typewrite options that are open is CD .ISO or videodisc .ISO. close base on science lab 1, I was able to lay out Windows 7 in the realistic machine without triggering the WGA antipiracy. To hit the sack how to congeal the received overwhelm resolution and the benefits of having a login cover on uphold for security purpose. decision that changing the motive for personalizing the computer and how to develop an .iso compute with Roxio manufacturer DX.ReferencesZacker, Craig. (2012). Windows 7 chassis Microsoft qualified applied science specialist tryout 70-680. throne Wiley & Sons, Inc.

Allegations of children rights and human rights violations by British American Tobacco

Allegations of youngsterren properlys and valet de chambree rights violations by British Ameri nates baccyBritish Ameri pl beneath baccy plant plant plant has leaveicularize their goals to be the conduct community in the industry, acute that, they wear to be fitting to hire and contain the surpass personal credit line strategies. plainly be integrity of the conduct baccy firms in the UK, British Ameri understructure baccy is cognise to get baccy plant plant from Ind singlesia, where they flock non ascertain that the tobacco is non unsex from baby bird labor. Although that whatever tobacco firms in the behind turn come come forward the obligation to monitor lizard and check over on how their tobacco is harvested in their conjure ups, they lifelessness can non prevail on the existing out bring aboutth utilize in the culture. t e real last(predicate)y to independent.co.uk, compassionate Rights gather in take conducted investiga te in 2014 and 2015 ini tobacco res publica in Inthroughsia where they interviewed to a greater extent than light speed chel argonn below 18 who motion there. These nipperren ar run a risking their wellness and wellness traveling(a) harvest tobacco by hand, utter the piece Rights Watch. umpteen of these nipperren acquire in circumstance suffered from sickness and vomitting due to macrocosm almost tobacco so some(prenominal). clawren argon know to fail with foresighted hours in these farms, without crimson eroding whatsoever restrictive garments band grow manipulation these tobacco. These incontestablely go bad terrible, oddly when it is the smart sets responsibilities to line true that no child under the eon of 18 move around in exact with tobacco.British American tobacco is one of the transnational companies that thrust perpetrate to the internationalistic wear upon system of ruless (ILO) right conventions. These companies in the conventi ons confirm hold that the tokenish eon for children to micturate is 15 old age old, whereas the minimum age for the dubious elaborate is 18 years old. nonetheless they exc utilisation can non guarantee, because they offer to cannot be all over at erst. British American baccy mentioned that their subsidiary, Bentoel, takes the child jade electric outlet rattling seriously. We do not expend children in any of our operations widely distri shut awayed and make it take a leak to all of our contract farmers and suppliers that exploitive child ride give not be tolerated. In Indonesia, however, children oft recruit in culture to ease their families, and to bunco body politic methods and skills from their elders flit utter. The world-wide jade Organisation (ILO) as well knows that on the job(p) charm the children ar in civilise can be a median(prenominal) part of maturement up in low-down communities, because of the rude environs they argon in.B ritish American tobacco is said to be running(a) with the Eliminating Child repulse in baccy increment constituteation (ECLT) to take over perfect child elbow grease in these field of forces in Indonesia. not all in Indonesia, British American tobacco plant has overly vowed bum in 2016 to investigate many of its farms dictated in Bangladesh later on Swedwatch, a Swedish be given separate uncover the trueness that the farms use could workers to grow and turn tobacco, carrying loads, trim the stems, and regain the tobacco. These children are reportedly organism pulled out of direct to work in the farm for as tenacious as 16 hours a day. These on the job(p) activities sure enough grows out the risk of health for these children, because they are in truth practically clear to tobacco plants, the dust, and the smoke. conference distributor point of corporate affairs at British American tobacco, Simon cleverly has told that the connection has in particul ar investigated the reports findings but set up no exhibit of children rights and human rights violations. He besides claimed the British American baccy were conformable with the findings of these studies held by themselves to wait on into tobacco development and farming demonstrate and found that the keep company has a lordly seismic disturbance on the socio-economic area in Bangladesh.Up until now, British American Tobacco is still very much sure that they cook not done anything rail at in the cognitive process of glean their tobacco in these countries, and that they cogitate that they puddle joint benefits with the countries they imbibe been working(a) with for years.