Analysis Of Crm In Media Saturn Holding Marketing Essay

Analysis Of Crm In Media Saturn Holding Marketing Essay Whereas Media Markt is present in fifteen European countries with its stores, and it is operating also online nearly in all countries (exept Turkey, Russia and China).In all other country markets, the company’s homepage in the respective country only gives product information and refers consumers to the local outlet. (Reference) prices are not indicated, because, as already indicated, they are calculated locally and thus are not valid nationally within the context of retail store business.The entry into e-commerce was combined with the market entry in Italy in 1999. In the course of the takeover of Media World, the online shop Media World.it started at the beginning of 2000 with 500 articles. Logo and design were adapted to Media Markt, but with orange, green and yellow, they were flashier. Later on, it was adapted gradually and since January 2000, the company belongs to the Media-Saturn Holding. Under company law, it had been a direct affiliate of Metro Italia up to that tim e. On the homepage of Media World.it, the button â€Å"Compro online† (online shop) used to be somewhat hidden between job advertisements and the repair service.However direct access is now possible on the homepage, enabling the customer to visit the online shop independently of visiting the homepage itself.On the shop’s main page, it was not very clear at the beginning how large the product assortment really was: apparently, about 500 electrical equipment articles in welve groups, from car radio to washing machine. By the end of 2000, the product range had been increased to 1,500 products, with the aim of ultimately having a shop with an assortment of 5,000 articles. At the beginning, the prices of the Internet shop represented an average of the prices offered at all 23 Italian outlets at that time. Media World stores were not yet represented in the South of Italy or in Sicily. However, deliveries from the online shop were possible to all of Italy from the central war ehouse in Monza.Today, prices are calculated on the basis of comparisons with those of domestic online competitors are indicated on the homepage at the respective product description and are communicated aggressively (Hedewig Mohr 2000). From thebeginning,Media World has guaranteed delivery within five working days, but freight costs depended on the weight of the goods.Up to the present, payment is mostly made with credit cards. Other countries did not meet with online shop that early unfortunately. Metro and Media Saturn management had a long discussion time about the current market requirements of the sector. Metro Group managed to convience the Media Saturn Holding by 2011 for multichannel and Media Markt went online in 2011 in Austria first. End of 2011 Saturn opened its online store in Germany. Media Markt Germany followed in early months of 2012. By then all counties launched their online operations one by one. Only Turkey,Russia and China not operating in online channel yet. But preparation are ready for Turkey and Russia. It is expected to have online channel in these countries soon. China is not yet clear.